Turn Uncertainty Into Your Next Decade of Growth.
When growth stalls, competition accelerates, or AI disruption forces new decisions, you don't need another strategy deck. You need a clear path forward and the right thought partner.
THE OPPORTUNITY
The cost of standing still is higher than the risk of change.
Growth has stalled. Market share is slipping. Digital investments aren't delivering the return you expected.
Your team is working hard, but there are too many priorities and not enough alignment. Everything feels urgent. Decisions take longer. Momentum slows. You know something needs to change, but you're not sure where to focus.
Inflexus Advisory helps companies and leaders accelerate growth, modernize their business, and navigate transformation with more confidence. This is not traditional consulting. You work with a real operator who has owned P&Ls, led billion-dollar growth strategies, aligned matrixed organizations against a common vision, and delivered digital commercial results.
A Trusted Strategic Partner for High-Stakes Growth Decisions
Inflexus Advisory partners with executives at consumer brand, tech and retail companies to create a future-proof commercial strategy, internal alignment, and execution with a growth roadmap.
Commercial Strategy
DTC & Digital
Transformational Leadership
Short- and long-term strategic planning designed to accelerate business growth, elevate brand positioning, and scale enterprise operations.
Advanced e-commerce, omni-channel marketplace, consumer experience, and loyalty marketing architecture built to own the modern consumer relationship.
Board Advisory and Executive Coaching support for executives to lead through change with greater influence and impact.
About us
Nancy Choi-Dirks is a Nike and Google veteran with a track record for delivering results tied to a clear strategic vision. She is also a certified executive coach who has worked with hundreds of leaders on leadership development and transitions. She founded Inflexus Advisory to help executives navigate transformational change with sharper strategic clarity, more effectiveness, and transformational leadership.
Outside of work: Nancy lives in the Netherlands with her husband and stepsons. She is usually in the pilates studio, the garden, or her office studio, experimenting with AI and content creation.
$30M-$10B
17+
In business
Size of revenue
100+
Leaders coached
Decisions define decades
Every company reaches an inflection point. The organizations that thrive are not necessarily the ones with the most resources. They are the ones that gain clarity faster, align sooner, and act with conviction. Let's explore what's next for your business today.
"People trust her because she is thoughtful, direct, and always understands both the work and the people behind it. If you’re building something new, navigating change, or just need someone who can keep the wheels on without killing the ambition, you want Nancy in the room."
"I would recommend Nancy to any company looking for a leader who can drive business outcomes while building strong teams and relationships. She brings a rare combination of strategic thinking, operational discipline, and emotional intelligence."
★★★★★
★★★★★
"Nancy’s superpowers are curiosity, influence, consumer focused thinking, strategy creation and enterprise level thinking. Nancy is passionate about people, has a growth mindset and helps others to see the potential within themselves."
"She's fun, she's cool, she's strong, and you can trust her 100%. I particularly recommend her for companies that need someone who can see through complexity and muddles of thoughts and opinions, to turn it into clarity and confidence for a collective path forward."
★★★★★
★★★★★
FAQs
What types of companies do you work with?
Primarily with Fortune 500 or PE/VC-backed scaleups in consumer brands, retail, tech navigating growth, transformation or market expansion. U.S. and Europe focused.
Do you offer executive coaching?
Yes, we work with senior executives on transformational leadership, team workshops, and career transitions (promotions, pivots, and exits).
Is this consulting, advisory, or fractional leadership?
Depending on your needs, engagements can include one or a mix. e.g. A consulting project and fractional engagement to land the work.
Do you travel?
Travel is possible for critical meetings but we prefer a remote or hybrid approach.
How do engagements typically start?
Always with a conversation to understand your goals, challenges and opportunities. From there, we recommend the level of support that will create the greatest impact.
What is your pricing?
We offer custom packages depending on each client's needs and the engagement we agree on.